Creativity is what drives me. I need it as much as air to breath. I like to think myself as a creative thinker. A problem solver. When facing a challenge I chase all possible solutions by thinking into new possibilities, new uses or just using old things in new ways.
Marketing is finding the right way to reach clients, engaging with them, finding the empathy. That needs to be done coherently across all communications, these days in digital marketing, and in innovative ways. That’s where ideas and creativity make all the difference.
My professional path walk me through significant experiences where I joined very good knowledge of management environments and overall business with very specific areas perspectives.
Pragmatical thinking and organisation skills lead me to Management studies. But as people are complex human beings composed by different abilities and aspects, I also harbour a creative side inside pulling for Marketing and creative business. I added Consumer behaviour and all Marketing electives I could to my degree, finishing with a solid knowledge in communications and promotion.
Through life experience I’ve sharpen the edges and developed my skills to reinvent and rethink myself constantly professionally. Its part of my way to keep creativity on top: use what is around you to change what needs changing, but do it in innovative ways. Keep evolving…