Palmela 2011

Event Logo Design and Organisation

When IVRPA asked me to design the Palmela 2011 logo - the first IVRPA conference in Portugal - I immediately decided that it needed to focus on Portuguese culture. The first that came to my mind was Filigrana - a very special handcraft of gold and silver pieces - traditionally from the north part of the country - Minho. These jewellery pieces are made with thin gold strings that are worked beautifully and in different shapes. The most popular are the heart shaped ornaments that are part of the traditional garment of this region.

That shape just kept in my mind and by all perspectives it represented very well what I wanted the logo to say about Portuguese people:

• passion
• emotion
• love
• warmth

I added a few more attributes to it:

• colors gradient (that represents a colorful country in between sea, sun and earth)
• spirals as “Filigrana strings” (as the “spiral dance” that 360 photographers - “spinners” - and cameras do). This makes the necessary connection to the conference subject.

I deeply believe that this logo and the conference itself will get this message to all who will join in this international event.