For a company that produces high quality 360 experiences and full panoramas, the concept had to go through making a big impact with a panoramic high quality image based card.
Making big non-standard format cards also brings disadvantages, as non conformity with regular card cases or other business stationary or simply making it hard to keep on pockets.
My option was of a folded card that once open revealed the full length and made an great impression with a narrow and beautiful landscape image.
A selection of astonishing images to different personnel was done and three versions of the card were produced, together with a standard non-fold double side generic card.